How We Helped Drive Traffic Through "Flocka Fadez" New Barbershop Location Coming From The Slowest Season
"Flocka Fadez" is a growing barbershop brand owned by Jordan ( "Flock") , a well-known and highly respected barber with a strong digital presence. 
The brand is backed by significant authority: - 105,000+ Instagram followers- 68,000+ Tik Tok followers- 52,000+ YouTube followers- 2025 Barber of the year award
After successfully building his first location, Flock expanded by opening a second barbershop in Lewisville, Texas
The brand is backed by significant authority: - 105,000+ Instagram followers- 68,000+ Tik Tok followers- 52,000+ YouTube followers- 2025 Barber of the year award
After successfully building his first location, Flock expanded by opening a second barbershop in Lewisville, Texas
Client Overview
The Challenge
Despite having a strong personal brand, the new location faced a critical issue:
Lack of immediate in store traffic and bookingsDuring our consultation, Flock highlighted an important industry insight:
January is the slowest month for barbershops.This is due to:- Customers recovering from holiday spending- New Year's resolutions to cut expenses- Reduced demand for grooming services
Haircuts are often one of the first expenses customers delay, making it difficult for new locations to gain traction during this time
Lack of immediate in store traffic and bookingsDuring our consultation, Flock highlighted an important industry insight:
January is the slowest month for barbershops.This is due to:- Customers recovering from holiday spending- New Year's resolutions to cut expenses- Reduced demand for grooming services
Haircuts are often one of the first expenses customers delay, making it difficult for new locations to gain traction during this time
Strategic Insight
Instead of accepting a slow start, we identified and opportunity:
Leverage the natural increase in demand leading into Valentine's Day To Capitalize on this, we decided to:- launch early to collect data- Optimize performance before peak demand- Position the shop to capture February traffic
Leverage the natural increase in demand leading into Valentine's Day To Capitalize on this, we decided to:- launch early to collect data- Optimize performance before peak demand- Position the shop to capture February traffic
Campaign Execution
The campaign ran for 30 days from January 26th to February 23rd.During this time we:-Launched and optimized Google Ads campaigns- adjusted targeting and performance based on real data- Improved conversion elements on the landing page- Focused messaging on quick booking and high- quality service
The Results
The campaign delivered strong , efficient results:
- 121 total conversions- $6.07 cost per conversion- 28% conversion rate
These results generated consistent bookings and customer traffic, helping the new location gain traction coming from their slowest month in the barber industry
- 121 total conversions- $6.07 cost per conversion- 28% conversion rate
These results generated consistent bookings and customer traffic, helping the new location gain traction coming from their slowest month in the barber industry
Before
After
Hear What Our Client Has To Say!
